HealthPartners editorial ads
Layout | Art Direction
The challenge was to create a series of print advertisements featuring HealthPartners physicians in Metro Doctors—a Twin Cities publication for local physicians. Each ad highlights the particular area of practice and pairs with a supporting article sponsored by the HealthPartners Institute.
I directed the photography for each in a way that helps portray the authors in the moment and at their best creating a clean, digestible layout.
Creative Direction: Amy Quinlivan
Copywriting: Chris McMullen
Photography: Steve Henke