Mom & Baby Campaign
Art Direction | Design
I was challenged to create a complete suite of assets for HealthPartners Mom & Baby Campaign across three distinct areas of care: Prenatal, Birth Center and Pediatrics.
The end result leveraged a soft photographic style and warm tonal similarities for a seamless look between the segments that reflects our tender approach to care. I directed and produced all final deliverables creating a cohesive experience for the consumer from start to finish.