HealthPartners

Mom & Baby Campaign

Art Direction | Design

I was challenged to create a complete suite of assets for HealthPartners Mom & Baby Campaign across three distinct areas of care: Prenatal, Birth Center and Pediatrics.

The end result leveraged a soft photographic style and warm tonal similarities for a seamless look between the segments that reflects our tender approach to care. I directed and produced all final deliverables creating a cohesive experience for the consumer from start to finish.

Creative Direction: Amy Quinlivan Copywriting: Shannon Fletcher

Creative Direction: Amy Quinlivan
Copywriting: Shannon Fletcher