Medicare Forecast

Television partnership with Paul Douglas

Art Direction | Styling

HealthPartners was challenged with helping consumers understand the effects of big changes to Medicare plans in Minnesota.

We partnered with Paul Douglas of WCCO to produce a series of eight vignettes that address the health plan shakeup. The strategy was to acknowledge consumer questions through a weekly Medicare forecast segment. I carefully styled each to begin with a purple question mark in his environment to unify all spots and symbolize the questions popping up around Minnesota.  

Creative Direction: Peggy Arnson Art Direction: Peter Floyd Copywriting: Shannon Fletcher Actor: Paul Douglas Production: Michael A. Collier & Scott Wooldridge

Creative Direction: Peggy Arnson
Art Direction: Peter Floyd
Copywriting: Shannon Fletcher
Actor: Paul Douglas
Production: Michael A. Collier & Scott Wooldridge