PowerUp Magazine

Art Direction | Design | Layout | Animation

PowerUp Family Magazine is a publication designed to encourage kids and their families to try new fruits and veggies and give them access to simple and healthy recipes. It must be easy to follow for parents yet fun and engaging for kids.

The final design features a kitchen quest where kids can learn new chef skills and engage all of their senses through exploring new vegetables. The magazine includes detailed photo instruction, interactive activities and a set of stickers to collect to give them a sense of accomplishment at each stage of their journey.

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Creative Direction: Amy Quinlivan
Photography: Steve Henke