Typography | Environment

The University of Minnesota Recreation and Wellness center tasked me with enhancing their space by creating environmental graphics spanning 42 feet along the indoor running track.

The resulting design uses type treatments of an energetic vocabulary that splits the type into three segments. The designs can be read from either direction as the runners alternate by day. This celebrates all levels of fitness and allows the viewer to glance at something new with each lap around the track encouraging them to achieve their individual goals.